Bear and Bull in Frankfurt, GermanyImage courtesy of Thomas Richter [GFDL or CC-BY-SA-3.0], via Wikimedia Commons
Bull Market and Bear Market refer to trends in a market, particularly the Stock Exchange. Their origin is unknown and open to speculation. But can we identify when the phrases first appeared in print?
Bull Market and Bear Market, as locations, were both found in London and New York in the 17th and 18th centuries, but there is no evidence that either gave rise to the term.
The Oxford English Dictionary cites the use of Bull Market from 1891 and Bear Market from 1903. These can now be antedated by History House with the use of newspaper archives which are now available online. All quoted papers available on the British Newspaper Archive
The earliest reference so far found is from the Morning Chronicle of 05 June 1819 in a report on the stock market in London.
"..the residue of the Sinking Fund, since, after the first shock, which the smallness of the Loan gave to the Bears, Consuls rapidly rose 4 per cent. that is from 66 to 70 and finally left off at 69 - the Bears themselves turning Bulls, and buying with avidity."
This is from the Exeter Flying Post of 20 November 1823 in a report on the stock market in London.
"At an early hour this morning another attempt was made in the Foreign Market to introduce the new Royalist Loan; but both Bears and Bulls put themselves on the defensive and would not be taken by surprise."
The Dundee Courier 23 January 1844 refers to:
"Our bear market has been very excited for some time past, but there are indications that this article has now reached its maximum price for the present."
While the Derby Mercury of 17 May 1848:
"..as the Market is a Bear market, and stock is scarce."
A search on Google Books, Google News archive and other newspaper archives reveals that both phrases were much on use by the 1880s in both US and Britain.
One interesting article is from 1885 which appears to show that knowledge of the term was not restricted to just stock market traders. A waiter in hotel in New York when asked why business was slow is said to have replied:
"Oh! That's always the way in a bear market. The bears don't spend no money. But the bulls, they're livers. When the market goes their way they buy big dinners. Why, one of them came in last winter when the market was going up and spent thirteen or fourteen dollars for his lunch! I guess the bears have got dyspepsia, for they can't eat nothing when stocks are going down."
I have no doubt that as further archives come online, the earliest use of these phrases may well be pushed back earlier in time.
Article updated 20/12/2014 moving back the first reference by almost 25 years.
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